International agency for Youth Communications & Event Management

A Step in the Right Direction

Youth culture moves fast – while outsiders hardly even notice. Slang, music tastes, sports and fashion: the definition of “in” or “out” changes almost every day. This sets the stage for misunderstandings in dialogue with

youngsters – by overemphasising short-lived trends, or only showing superficial interest and thus choosing the wrong language.

open.

steadfast.

far-sighted.

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Battle Of The Year

Battle Of The Year (BOTY) has been running since 1990. From modest beginnings, it has grown into the most important breaking competition in the world. Many go so far as to consider BOTY the unofficial world championship of breaking.

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Red Bull BC ONE

Red Bull BC One happens on the biggest stages in the world’s most glamorous cities.
It’s the world’s biggest one-on-one B-Boy and B-Girl competition. Every year, thousands of dancers go head to head for the chance to compete in the world finals. Sixteen B-Boys and sixteen B-Girls take up the challenge, but there can only be one champion.

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